Advertising - Key Facts

100% Biker is the UK’s best custom bike magazine - no ifs no buts. Launched in 1999, the magazine has firmly established itself as the prime mover and shaker on the British custom bike scene, documenting the very best bikes and lifestyle events.

Each issue 100% Biker showcases the leading custom bikes from the UK and worldwide. From rats to Streetfighters to out-and-out choppers, 100% Biker is the best place to find out what’s hot and what’s not. We go out of our way to cover the best events (rallies, shows and parties) from the biker calendar too - everything from the smallest one-dayer to the biggest bikerfestivals on the planet. Basically - if it’s on - it’s in!

Published 13 times a year, the magazine also features readers’ photographs, letters and jokes. We probably have the most comprehensive events listings anywhere in bikerdom, and we offer our readers the chance to sell their bikes free in the magazine too.

Key Facts

  • Frequency: 13 Issues
  • Cover Price: £3.99
  • Established: 1999
  • Pagination: 84pp/92pp, stitched


  • Average Circulation: 9,617*

*Average monthly print circulation from January - December 2019

Interested in advertising in 100% Biker?

Please contact:

Dee Lewis
Sales Executive
01244 886 028

Readership Profile

100% Biker is aimed at bike owners and lovers right across the spectrum who want to research their passion, find out about what they ride and how to keep it on the road. The majority of readers are 25+ and are discerning about where they look for ideas, advice and inspiration. A recent survey has shown the following about our readers:

  • are male 95%
  • are over 36 85%
  • in full-time employment91%
  • own a bike 93%
  • own more than one bike 30%
  • would choose to have a bike built by a custom builder63%
  • ONLY read 100% BIKER and no other Bike magazine 14%
  • attend bike rallies 88%
  • will attend more than one rally82%
  • will attend more than 5 rallies35%

Advertising Rates

Advertising Rates Advert(1 Issue) Series(6 Issues) Advert Design Amend Existing
DPS £800 £738 £200 £70
Full Page £467 £420 £120 £50
Half Page £240 £220 £70 £30
Quarter Page £135 £112 £45 £20
Eighth Page £105 £78 £30 £20
Outside Back Cover £550 £500 £200 £70
Inside Covers £500 £450 £200 £70